Software & automation studio
Backend and revenue systems for coaching, course and high-ticket businesses — and the agencies behind them. The leaks between your funnel, CRM, payments and sales team, fixed.
01Problems we solve
Your funnel, CRM, payments and sales team each work fine on their own. Revenue leaks in the hand-offs between them — where someone is supposed to notice, copy, chase or remember.
Declined cards and missed instalments sit in Stripe until someone notices at month-end.
Buyers get access but never get tagged, so follow-up and onboarding misfire.
Collected versus contracted lives in three tabs and a closer’s memory.
Applications land at 9pm; the first setter sees them the next afternoon.
Setter and closer payouts get rebuilt from exports, screenshots and DMs.
Access, contracts and community invites go out by hand — and sometimes not at all.
Since changing platforms, some automations, tracking and affiliate payouts silently stopped.
Dozens of automations, no documentation, and nobody wants to touch them.
02Example builds
These are sample builds — reference designs we adapt to your stack, not client case studies. Each one replaces a manual hand-off with something that runs by itself and tells a person when it matters.
Every failed card and missed instalment is caught, followed up and tracked — without anyone checking Stripe.
Leads, bookings, show rate, close rate and cash collected vs contracted — one place, updated automatically, with commissions calculated for you.
From purchase to first win: access, community invite, contract, welcome sequence and progress nudges — in the right order, every time.
Also available: speed-to-lead routing and migration rescue. Something else entirely? That’s normal — describe it.
03How it works
You describe the outcome; we handle the technical decisions and explain them in plain language. You always know the scope, the price and the next step.
Tell us the outcome you want and how it works today. Plain English is perfect.
5 minutesWe ask how the work actually happens, what it costs you now, and what “done” looks like.
Within a few daysA written spec with acceptance checks, a timeline and one price. You decide; no pressure.
Within 48 hoursWe build in your accounts, test against the spec, then walk you through it with docs and videos.
Typically 1–3 weeksMonitoring, fixes and small changes so it keeps working as your business changes.
From $400/mo04Pricing guide
Every build is quoted as one fixed price against a written spec. These are starting points, so you can tell quickly whether we’re a fit.
Systems Audit & Roadmap
$750one-off
A one-week look at your stack and workflows. You get a map of how things connect today, the top three leaks with their time or money cost, and fixed-price quotes to fix them.
Fixed-price builds
From$1,500
A named system with a written spec and acceptance checks — most land between $1,500 and $6,000 and take one to three weeks.
Care plan
From$400/month
Monitoring, fixes and small changes after launch, plus a short monthly report. Offered at every handover, never required.
Not sure what you need? Start with the brief — if a build is overkill, we’ll say so. Pricing details
05Why trust us
We build inside your tools and your repositories. Nothing runs on a platform of ours, so there is nothing to be locked into.
Every build ends with a written handover — what was built, where it lives, how to change it — and short walkthrough videos.
You approve a written spec and a price before we start. No hourly meter, no surprise invoices.
If it doesn’t do what the spec says, we fix it free or refund that milestone.
We use our own least-privilege logins in your tools, keep credentials out of email and chat, and hand back access at the end.
If it doesn’t do what the spec says, we fix it free or refund that milestone.
We guarantee the spec — never revenue. Anyone promising you a sales number is guessing.
Founder-led. You work directly with Jeffrey, who scopes the project and builds it. No account managers, no hand-offs to someone you’ve never met.
We fit around your stack instead of replacing it. If a tool has an API, we can usually connect it.
Product names belong to their owners. We’re independent and not affiliated with any of them.
You do — completely. We build inside your own accounts (your Stripe, your CRM, your Cloudflare or hosting account, your GitHub). Any custom code lives in a repository you own. There is no platform of ours you have to keep paying for.
At handover you get a written document covering what was built, where it lives and how it works, plus short walkthrough videos.
Nothing breaks. Because everything runs in your accounts and is documented, any competent developer can pick it up. We use mainstream tools and plain, commented code on purpose — no proprietary glue that only we understand.
We are remote-first, and our working hours overlap US Eastern mornings. Most communication is asynchronous (email, Slack, Loom) and we reply within one business day. Calls are scheduled in your time zone.
The Systems Audit ($750) is paid upfront and credited in full toward a build started within 30 days. Builds are fixed-price: 50% deposit to start, 50% when the build passes the acceptance checks in the spec. Care plans are billed monthly and can be cancelled any time.
We invoice in US dollars; you can pay by card or bank transfer. Third-party costs (software subscriptions, SMS, AI usage) are billed to your own accounts, at cost.
We ask for our own user or collaborator access in each tool, with the least permission needed — never your password. Credentials stay in your accounts or your password manager; nothing is sent over email or chat. We don’t copy your customer data into our own systems beyond what a build needs, and you can remove our access with one click at handover.
Builds start at $1,500. If what you need is smaller, we’ll say so and point you to a better option — often a tweak you can make yourself or a good freelancer. If you’re not sure what you need, the $750 Systems Audit is the right first step.
Two ways, both boring on purpose. First, we use AI coding tools to work faster — every line is still reviewed by a person and tested against the spec. Second, some builds include an AI step where it genuinely helps: summarising a sales call into the CRM, drafting a follow-up for a human to approve, or sorting inbound replies.
When a build uses AI, it runs through your own API account, with limits, logging and a human in the loop wherever a mistake would matter. We tell you exactly what data goes to which provider before anything is switched on.
08Start
Tell us the outcome in your own words — five minutes, no jargon needed. We reply within one business day and send a fixed-price proposal within 48 hours of our call.